With the start of the 2008/2009 season, the European Handball Federation Marketing GmbH (EHFM) and the sportsman media group gmbh cooperate to distribute the EHF Champions League and the EHF Champions Trophy in selected regions. The aim is to extend the breadth of top class European handball even further. The deal which the Munich sports agency recently signed with EHFM comprises of multimedia TV, internet and mobile rights of the European club handball competitions in North and South America, Africa, Russia, Bulgaria, Serbia, Albania, Greece, the Czech Republic, Slovakia, Turkey, Ukraine and the Middle East.