The sportsman media group has announced a major marketing success. The Munich-based sports rights and media agency, which has been responsible for marketing the Bundesliga and 2nd Bundesliga relegation games since the 2008/9 season, has been able to gain four new, world-renowned partners. These have all profited from the impressively high viewing figures received from the live coverage on ARD and its regional variations as well as Sky.

The most nerve-wracking game of the season in the Bundesliga has been decided. The 2nd leg of the match between Borussia Mönchengladbach and VfL Bochum drew in viewing figures of 6.8 million. This is a market share of 23,7% and much more than the 5.63 million who tuned in for the first leg (Source: www.daserste.de). In addition to this more than 128,000 fans packed into all four stadiums to follow the action in the flesh.

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