LAOLA1.tv has been awarded the innovation prize in the sport media branch from the SPONSORs Sports Media Summit in Düsseldorf. The creative advertising technique "content sensitive advertising" won LAOLA1 the award at Europe's leading industry gathering.

- LAOLA1.tv presentation to 350 decision makers in Düsseldorf
- Innovative web technique seen as online advertising solution of the future
- Nike and Voltadol (Novartis) first customers to use technique
- Sensational campaign results with 10% click rate
- Exclusive and positive web environment through live videos

LAOLA1.tv was able to impress the elite jury with its new, innovative and most importantly self-produced online advertising method. "People are exposed to a vast amount of traditional advertising every day and this can lead to a total message overload. LAOLA1 has chosen to take a completely new approach, concentrating 100% on the strengths of online advertising and the interactive element of the World Wide Web. This innovative method is called "content sensitive advertising".

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