Beginning this season, the Munich sports rights and sports marketing agency, the sportsman media group gmbh, will export the EHF Champions League and the EHF Champions Trophy to North and South America, Eastern Europe, the Middle East and Africa. The sportsman is beginning a marketing offensive for the European Handball Federation Marketing GmbH (EHFM) in selected regions. The aim is to extend the breadth of top class European handball even further. The deal which the Munich sports agency recently signed with EHFM comprises of multimedia TV, internet and mobile rights of the European club handball competitions in selected countries.

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