the sportsman wins in a highly contested bidding procedure and will export the Bundesliga to Southern Europe and Asia-Pacific in the upcoming license period

the sportsman will continue to market media rights of the Bundesliga abroad in the future: The German Football League (DFL) has placed marketing of German professional football in the hands of the Munich-based sports rights and marketing agency for the next three-year license period, commencing with the 2009/10 season. The successful bids encompass the Southern Europe and Asia-Pacific regions. In an international bidding procedure with several other renowned competitors, the agency won the bid for two of the three rights packages on offer. This continues DFL's successful collaboration with the sportsman - the Munich agency having held an exclusive mandate from Bwin for the marketing of international rights of the Bundesliga for the three-year period ending this season.

Read more ...