LAOLA1.tv has been awarded the innovation prize in the sport media branch from the SPONSORs Sports Media Summit in Düsseldorf. The creative advertising technique "content sensitive advertising" won LAOLA1 the award at Europe's leading industry gathering.

- LAOLA1.tv presentation to 350 decision makers in Düsseldorf
- Innovative web technique seen as online advertising solution of the future
- Nike and Voltadol (Novartis) first customers to use technique
- Sensational campaign results with 10% click rate
- Exclusive and positive web environment through live videos

„The intention this year was to confirm SPONSORs role as the prime source of inspiration for the sports industry and as a result we went in search of the most innovative companies in the sport and media branch. The best will be given the chance to present their projects to the "who is who" of the sports and media industry in the ISS Dome. Only the best projects, from those entered have been chosen. The ones which stood out, not only because of their high level of innovation, but also because of their potential to change and inspire the whole branch", according to the official communication on the SPONSORs website www.sports-media-summit.de.

LAOLA1.tv was able to impress the elite jury with its new, innovative and most importantly self-produced online advertising method. "People are exposed to a vast amount of traditional advertising every day and this can lead to a total message overload. LAOLA1 has chosen to take a completely new approach, concentrating 100% on the strengths of online advertising and the interactive element of the World Wide Web. This innovative method is called "content sensitive advertising".

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