the sportsman media group wins comprehensive rights package for La Liga
Munich, August 13th, 2009 - the Spanish media agency Mediapro and the sportsman media group GmbH have reached a cooperation agreement for a comprehensive media and marketing rights package. The Munich based sports rights and marketing agency acquires all media rights (TV, Internet, Mobile) Germany and Austria, as well as internet rights of the La Liga for sports betting companies for a larger number of European territories. Furthermore, the package includes the worldwide (excluding North and South America) internet rights for sports betting companies for matches of the Ecuadorian and Columbian Football leagues, as well as sponsorship and advertising rights for eleven Primera Division stadiums.
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