The sportsman media group has announced a major marketing success. The Munich-based sports rights and media agency, which has been responsible for marketing the Bundesliga and 2nd Bundesliga relegation games since the 2008/9 season, has been able to gain four new, world- renowned partners. These have all profited from the impressively high viewing figures received from the live coverage on ARD and its regional variations as well as Sky.

The most nerve-wracking game of the season in the Bundesliga has been decided. The 2nd leg of the match between Borussia Mönchengladbach and VfL Bochum drew in viewing figures of 6.8 million. This is a market share of 23,7% and much more than the 5.63 million who tuned in for the first leg (Source: www.daserste.de). In addition to this more than 128,000 fans packed into all four stadiums to follow the action in the flesh.

A vast amount of companies took advantage of the various marketing packages securing their presence in and around the stadium on L.E.D banners and other exclusive advertising formats. New world-renowned partners were able to be acquired in the form of Microsoft, Postbank, Warner Bros., KIA, Kyocera, Somfy und ServusTV. This year the sports video portal LAOLA1.tv, which is part of the sportsman media holding, was also advertised along with many other companies.

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