Werder Bremen owes its foundation to good fortune. In 1898 some students from a vocational high school in Bremen accepted athletic equipment as their prize for winning a competition. They received, which was in some measure still unknown during those times - a soccer ball. The students headed for Stadtwerder, an area near the Weser River to play with their award and figure out how exactly a game of football would turn out for them.

Much to their surprise, football proved to be a sport of high-powered action fun and game. They wanted to create something more out of the sport, so on 4 February 1899 at the veranda of a restaurant called "Zum Kuhhirten", a new sport club called "Football Club 'Werder' Bremen of 1899" was founded. It was coined after the name of the location where they had initially played together. The name "Werder" means river island; land created by soil deposits of water from a river, as exemplified by the Stadtwerder area across the Weser Stadium's current address.

Finally, 105 years later, Werder Bremen managed to win "The Double" for the first time in club history, meaning becoming Bundesliga Champion and winning the DFB Cup final in one year and therefore was successfully qualified for the Champions League. A milestone in club history!

At the edge of this milestone, the sportsman media group brought betandwin.de, one of the leading online gaming companies in Europe, as a co-sponsor to Werder. Although many other German Bundesliga clubs refused to work with a private betting company, because of fear from political and governmental restrictions, the management of Werder Bremen followed their own instinct and advice of the sportsman media group and signed a long term sponsorship contract with betandwin.

Successful business sometimes means being courageous, different and working against resistance; this is something Werder Bremen as well as the sportsman media group could be featured by.